It sounds backwards, but it works.

Hello beautiful woman.

What would it feel like if you could...
Stop counting calories...
Forget portion control...
Avoid punishing exercise...
... And still lose weight?

Just imagine how wonderful it would be to no longer feel like every meal is an exercise of discipline and willpower. Imagine how much you can fully enjoy yourself when you can attend dinner parties and celebration events without feeling restricted of what you can or cannot eat. Imagine the exhilarating happiness of no longer being at war with your weight, where you wake up every morning looking and feeling undeniably beautiful from the inside out.

I want you to know that you don't have to imagine this, because this can become a reality for you, starting today...

I'm about to reveal to you the most pleasurable way
to lose weight -- and keep it off.

Let's be upfront. The way most women try to lose weight is doomed to fail. I know from personal experience. And so do you, which is why you are here.

However, after years of personal struggles with these punishing approaches to weight loss--restrictive diets, eliminating food groups, calorie counting, portion control, food plans, meal replacements, punishing exercise, or simply the self-abuse of starving myself--I stumbled upon a radically different way to slim down.

Once I discovered this more feminine approach, it changed my relationship with food and my body, once and for all. I've now been at peace with food and kept the weight off for ten years.

And the best part about out is that because this method is centered on feeling great at every step of the process, it never requires heroic feats of discipline or willpower to stick to it. This means you are liberated from dealing with the feelings of guilt, self-blame, shame and low self-esteem that are guaranteed when we attempt a deprivation diet and inevitably can't stick to it.

The counter-intuitive ingredient to this weight loss approach I'm about to reveal might sound crazy to you, but it's true and it works:

To lose weight permanently, do it with pleasure.

The key to losing weight is not about enjoying less,
it's about enjoying more.

In fact, learning to lose weight with pleasure is the only way for weight loss to be permanent.

Yet, most women don't know this. We've been conditioned to believe that losing weight is always achieved by a painful regime. It's been drummed into us that the key to successful weight loss is self-control and that if you fail, it's because your willpower was not strong enough.

I know exactly what it's like because this is exactly what I went through for over a decade

Then, I discovered the astonishing secrets of
Pleasurable Weight Loss, and my body transformed
without ever restricting or depriving myself.

You see, for ten whole years of my life, I was in a bitter fight with my body.

I did my best to keep it all together on the outside. But inside, I felt completely out of control with food. I binged and ate compulsively. I ate in hiding and secrecy. I dieted on and off over a decade, with all kinds of restrictions and self-inflicted punishments.

My pre-occupation with food and my weight cast a shadow over my whole life. I was in a perpetual battle with my body. I felt at war with my own flesh. I felt like a failure. I felt ashamed. And nothing I tried worked to change the situation.

It was a long and winding path of self-discovery and constant learning before I discovered a paradigm-shifting strategy for healing your relationship with food and losing weight--pleasure!

Since I gained this insight, I've worked hard to discover and refine what makes weight loss pleasurable for women. The result is a specific path of powerful weight loss strategies that center around a woman's instinct for pleasure.

Finally, you too can enjoy a pleasure driven, sensual,
intuitive, and utterly enjoyable way to lose weight
for good.

Yes, that's right. You can liberate yourself from the stress of dieting and other masculine weight loss strategies.

Starting today, you can lose weight pleasurably.

I am so excited to welcome you into a brand new journey of using the feminine power of pleasure slim down easily and effortlessly.

After teaching thousands of other women how to use the same pleasurable weight loss strategies that helped me successfully lose weight (and keep it off for ten years), I've included all my best secrets on how to lose weight pleasurably in my debut book, Pleasurable Weight Loss: The Secrets to Feeling Great, Losing Weight, and Loving Your Life Today .

Filled with pleasurable inspiration, recipes, and practical guidance for women of all ages and body types, my book will lovingly guide you on a pleasurable path of transforming not only your female body, but also your relationship with food, exercise, sensuality, sexuality and your life as a woman. This is a complete manual for an enjoyable, instinctive, way to feel great, lose weight, and love your life today.

There's a scientific reason why the restrictive diets
don't give you lasting results and why pleasurable
weight loss does

Let's be clear: there's a scientific reason why punishment, restriction, and "having willpower" don't help you lose weight permanently and actually prevent it.

They put your body into a stress state.

In a stress state, your body's biochemistry changes. Your levels of the hormone cortisol increase also triggering the release of insulin. Insulin "tells" your body not to use fat as a source of energy, and tells it to hold on to extra weight instead.

That's because when you "punish" your body, your body's instinct is to protect itself. Extra weight literally becomes a protective layer between your body and the world.

So the trick is to get your body to transform WITHOUT using punishment.

This is where pleasure comes in.

When you experience pleasure, the exact opposite happens you relax. Your female body gets the message that she is safe and a corresponding hormonal shift occurs in which cortisol and insulin decrease, and your body is now able to burn fat for energy and build muscle, too.

Pleasure is key because it triggers this relaxation response. And because you can't experience pleasure and stress at the same time, it's the easiest way to change your metabolism from the mode where it stores fat to the mode where it lets it go. There are many scientific reasons why pleasure helps you lose weight permanently and this is only one of them.

When pleasure becomes a priority in your lifestyle,
you'll gain more benefits as you lose those pounds.

Pleasure is your human birthright and all the more your feminine birthright. When you learn to reconnect to pleasure, you'll be recharged with unstoppable energy that will sustain you to tackle any challenge including weight loss.

• You'll feel positively unrecognizable to yourself (like a new woman!)


• You'll have a transformed relationship with your body, with food, with love, with your feelings, and with sex, that sets you free to be yourself


• You'll have rock solid confidence and selfesteem


• You'll experience a new boldness and appetite for life, producing a "ripple effect" of positive changessuccess in your career, and a revitalized connection with your life purpose, your contribution to the planet, your family, your relationships with men, and your sense of sisterhood with other women.


• You'll have a deeper trust in the wisdom of your female body even if you've never trusted her before (or actively distrust her now)


• You'll experience shamefree love and pure pride in your body


• You'll feel beautiful, sexy, energized and free


• Doors of opportunity will begin opening for you, left and right


• You'll knowing how to "tune in" and work with the wisdom of your female body (rather than fighting against her)


• You'll feel freedom from the paralysis of shame and punishment of diets


• You'll understand how to connect with your body's wise, intelligent and trustable instincts as your greatest weight loss guide


• You'll experience pleasure as a value and a priority with your body, your food, your clothes, your relationships, your sensuality, your sexuality and your creativity


• You'll have the delicious enjoyment of a peaceful, calm, natural, easy relationship with food


• You'll have established a support system that make it easy for you to have all of this, longterm, without having to do it all by yourself


• You'll have a new, scientific understanding about your body, cravings, metabolism, exercise and food and how to use it to lose weight forever


• You'll have a simple plan for convenient, easy and pleasurable meals, so nourishing your body with quality food becomes second nature to you (and hasslefree)


• You'll lose weight as a sideeffect of having more pleasure in your life and have major momentum to sustain the transformation

I've done it. Thousands of other women have done it.
And now you too can lose weight pleasurably.

Here's what graduates of my pleasurable weight loss approach have to say about their experience...

"I lost 40 pounds and can at last live my life."

"I'd been on and off diets for most of my life before discovering Jena's teachings. Through her step-by-step approach, I finally made the connection between pleasure and eating, and my emotional eating and extra weight fell away with ease."

Sarah Jenks, Nutrition Expert

"I'm 20 pounds lighter, and my confidence is sky high."

"I no longer feel trapped by my emotional eating and my weight. Through this loving, pleasurable approach to weight loss, I now love my body and have the tools to be healthy and happy."

Megan Larussa, Style Expert

"I've gone from a size 10 to a size 4."

"The mother of 5 kids and the bread-winner in my family, I'd never made pleasure or my feminine side a priority. Jena showed me that the pleasurable approach to weight loss really does work, and without dieting, I've completely transformed my body."

Dominique Hackett, CFO

"I've lost 20 pounds and kept it off without counting a single calorie"

"When I came to Jena I'd tried fad diet after fad diet, and felt lost and miserable. Jena showed me that lasting weight loss is the result of enjoying myself, not depriving myself."

Dana Palumbo, Life Coach

"I have a sense of freedom with food I never thought possible."

"I used to use food as a drug and my unhappiness with my weight was costing me my entire life, to the point where I could barely even function. Through my work with Jena I have lost the weight and kept it off. Food is no longer a full-time job for me."

Birgitte Philippides, Celebrity Make-up Artist

"I no longer feel guilty about seeking pleasure, in fact I relish it."

"I had tried every cleanse and diet and not a POUND dropped. I was embarrassed to be in a photo or go out in public. Since discovering Jena's approach, hardly any of my clothes fit-–they are all too big! Weight loss the pleasurable way is the ONLY way."

Judy Ransom

Let's start your Pleasurable Weight Loss Journey today.

• How to lose weight without restricting, eliminating foods, calorie counting or sticking to food rules that leave you feeling deprived or controlled.


• How to let go of guilt about pleasure and why pleasure is a trustworthy and intelligent guiding force in your life.


• How to overcome cravings and in fact make cravings your allies just by accessing your body's wisdom through embracing your animal nature and feminine instincts.


• How to feel safe being sexy untangling the social and psychological issues of body image so you can feel good while looking your best (before you even shed a pound).


• How to achieve permanent weight loss without the mental and emotional struggle of forced discipline or willpower, just by designing your ideal ecology for pleasurable weight loss.

Here's A Sneak Peak:

Chapter 1: Embracing the Wisdom of Your Female Animal

Learn a game changing strategy that will activate an intimate relationship with your body as a wise female animal. You'll now have a powerful tool that unlocks your basic instinct of knowing what you need to eat in the exact amounts your body needs -- eliminating the struggle of discipline, willpower, overeating, binging or emotional eating.

Chapter 2: The Pleasure Principle

Discover why pleasure is vital for weight loss, and why diets that restrict pleasure pleasurable have never worked for you (and never will in the long run). You'll also learn pleasurable principles that tap into your instinctive wisdom, helps you overcome your food addictions, and finally break free from being the victim cycle of weight gain.

Chapter 3: The Science of Pleasurable Weight Loss

Tap into the foundation and biochemistry of pleasure to dial up your metabolic power, burn calories and melt away the fat. From our brain connections to our hard-wired evolution, you'll learn why and how pleasure makes you slim and stress makes you fat. You'll also learn specific strategies and daily practices that triggers your brain and body into your pleasure zone of healthy, permanent weight loss.

Chapter 4: Learning to Love Your Body

Discover why you must heal your body image first, else you will sabotage every effort to lose weight before you even begin. You'll also be guided step-by-step with pleasure practices and meditations that will liberate you from the "Infinite Body-Shame Loop". By the end of this journey, you will look and feel alive, energized, radiant as you embrace how beautiful, amazing and powerful you really are to conquer anything, including weight loss.

Chapter 5: The Feminine Principle

It's time to honor the force of the feminine within you. Learn the pleasurable practices of letting your feminine radiance shine, cultivating the art of receiving, tapping into the feminine gift of feeling, finding your pleasure threshold, and expanding your pleasure zone. Finally you'll activate the process of losing weight without masculine energy strategies of restrictive diets and punishing exercise.

Chapter 6: Creating the Ideal Ecology for Pleasurable Weight Loss

Your weight is supported by a unique ecology that includes your external environment and your inner world. Learn the pleasurable practices that optimize your external ecology and align your internal thoughts, beliefs and values to support weight loss. You'll dive deep into the subconscious thoughts that prevent you from successfully losing weight and begin the journey to healing for sustainable weight loss.

Chapter 7: Until Sexy Is Safe, You'll Never Lose the Weight

Here, you will peel away your hidden inner objections to being sexy, reframe what it means to be sexy and your boundaries, and eliminate any stress responses towards feeling sexy that has kept you in a cycle of gaining weight. You will then embrace a sacred new way of living -- one where you are effortlessly beautiful, wildly attractive and radiantly sexy.

Chapter 8: Pleasurable Eating: Nourishing Your Animal

Unlock new doors of pleasure through food and sharpen your ability to listen to what your body really needs. This will nurture your guiding instinct to eat the right foods in the right quantities. You will be nourished nutritionally, mindfully, and pleasurably -- breaking you free from the torturous cycle of cravings, binging or overeating, and changing your relationship with food for good.

Chapter 9: The Art of Pleasurable Cooking

Food is no longer the enemy! Even if you think you don't have talent to cook, through the art of pleasurable cooking you'll connect with your feminine intuitive knack for cooking. Unlock new sources of pleasure with the sensuality of the kitchen through colors, textures, tastes and aroma. The journey will deepen your connection to your female animal and strengthen the pleasure of presence.

Chapter 10: The Secrets of Pleasurable Movement

Shed the old paradigm of "No Pain, No Gain" and so goodbye to punishing exercises like bootcamps, extreme spinning, and other insane workouts. In this chapter, you'll embrace a new standard of pleasurable movement. Discover how to find the kind of pleasurable movement that speaks to you, ignites your curiosity, and sheds those extra pounds.

Chapter 11: From Envy to Appreciation

There's just one final secret to pleasurable weight loss. Discover how what this final ingredient is, and how to unlock it so that it will support you to sustain change in your life -- and in your body.

Epilogue: The Path to Pleasure is Sacred

The path to pleasure doesn't end at weight loss -- it's just the beginning! Living in your pleasure will improve every area of your life beyond just weight loss. Now, you are ready to ignite pleasure everywhere and learn to become a Pleasure Activist!

You deserve to feel good now.

Feeling good is not something you deserve after you lose weight. It's something you deserve right now, and it's a vital ingredient to permanently lose weight.

So don't shy away from pleasure.

You deserve to stop struggling with restrictive diets and punishing exercises, starting now. Here is your moment to embrace a brand new approach to weight loss that is utterly and delightfully pleasurable. This is the instinctive approach you've been waiting for.

On this journey, you'll finally heal your relationship with food and end the war with your body. You'll actually look forward to every meal because you are empowered with the most important secrets to a balanced relationship with food and your body. And it will lead you to shed weight you no longer want to carry and to keep it off for good.

So throw away everything you thought you knew about dieting and punishing exercise that require ironclad discipline and willpower. Come and join me, along with thousands of other women who have transformed their bodies and changed their lives through the kinder, more compassionate, fun, sensual, and feminine approach of Pleasurable Weight Loss.

With open arms,



P.S. Forcing yourself to stick to restrictive diets and punishing exercises is stressful. It's stressful enough to keep your metabolism and body in fatstorage mode. It's a vicious cycle in which the socalled solution only makes the problem worse! Why blindly return to diets you don't like that you know won't work for you anyway?

Once you wake up to futility of punishing yourself to achieve a happy, healthy body, you can never turn back. It's time you open the door to a new weight loss path that gives you actual results without ever stressing you out. The key to that door is pleasure.

P.P.S. Pleasurable Weight Loss recognizes that permanent weight loss is not an isolated mathematical equation of calories in, calories out. It is about creating an entire ecosystem or ecology of pleasure, relaxation, satisfaction and peace that supports your body to feel safe and lighten up in a sustainable way.

Praise for Pleasurable Weight Loss

How can weight loss be pleasurable? You've got to be kidding, right? No not kidding. In fact, the entire solution to sustainable body confidence and permanent weight loss is pleasure and this book outlines the path. Delightfully. CHRISTIANE NORTHRUP, MD Bestselling author of Women's Bodies,Women's Wisdom and The Wisdom of Menopause

Women are hungry for creative new approaches to weight loss. Through ten years of coaching, Jena la Flamme has devised a unique and pleasurable approach to a topic often filled with pain and suffering. JOSHUA ROSENTHAL Founder of Institute for Integrative Nutrition and author of Integrative Nutrition: Integrative Nutrition: FeedYour Hunger for Health and Happiness

What Jena is teaching is revolutionary in the weight loss industry. Geneen Roth's Women Food and God and Marianne Williamson's A Course in Weight Loss are part of this paradigm. Jena is right there with them, leading the pleasure tribe. This is a methodology and a ministry it's about time. DANIELLE LAPORTE Author of The Fire Starter Sessions and The Desire Map

Jena la Flamme is at the leading edge of a new era in weight loss for women. She takes a powerful stand for us to enjoy food, enjoy our bodies to become healthy and vibrantly alive in the process. If you want to enjoy the skin you're in and get the body you've always wanted, look no further. Jena will guide you every pleasurable step of the way. MARIE FORLEO Creator of Marie TV

The Secrets of Pleasurable Weight Loss not only offers a path for weight loss from a gifted weight loss coach in the process of coaching us on weight loss, she is a brilliant activator of joy, well-being, and above all pleasure. She is an original genius at transforming this challenging subject into a new way of life for us all. I highly recommend it. BARBARA MARX HUBBARD Founder of Foundation for Conscious Evolution

Jena's brilliant approach to weight loss is as powerful as it is practical. It tosses aside the ideas of shame, diet, and deprivation and instead embraces a more gentle, sympathetic, and loving relationship between yourself and your body. I recommend her teachings and her approach to many of my clients, as she delivers excellent results. JON GABRIEL Bestselling author of The Gabriel Method:The Revolutionary Diet-FreeWay to Totally Transform Your Body

Jena la Flamme offers a practical and sexy path to transform our relationship to food, to reclaim trust in our cravings, to connect to the love within us, and to remember that our body is our sacred chance to be here. MEGGAN WATTERSON Author of REVEAL:A Sacred Manual For Getting Spiritually Naked

Pleasurable Weight Loss is revolutionary and this book will inspire you to give yourself exactly what you need to have the body and life you want. ALEXANDRA JAMIESON Gourmet healthy chef and author of The Great American Detox Diet

Jena teaches women that there's no reason to wait until you're thin to start feeling happy or sexy. In this book, she shows you how connecting with what makes you happy is the secret to losing weight and keeping it off. I couldn't agree more. MARCI SHIMOFF Bestselling author of Happy for No Reason

Hormone balance is the key to sustainable weight loss and in this revolutionary book, Jena la Flamme shows us how inviting pleasure into our lives and freeing ourselves from the guilt we've been conditioned to associate with pleasure is the recipe to recreate hormonal balance. Read this book. Your body will thank you. SARA GOTTFRIED, MD Bestselling author of The Hormone Cure

This book rocked my world! I received an absolutely critical piece in the body/mind/spirit puzzle from this book that had previously been missing and I'm so grateful. KATE NORTHRUP Author of Money, A Love Story: Untangle Your Financial Woes and Create the Life You Really Want

Never before has anyone made losing weight more enjoyable! Jena offers fun, simple-to-understand advice that makes reaching your goals exciting and attainable. She truly helps you build the self-esteem you need in order to fully love yourself and to achieve real, lasting results! CYNTHIA PASQUELLA, CCN Author of PINK Method and Hungry Hottie Cookbook

Pleasurable Weight Loss is a gem of a book. It's a game changer because it gives us a whole new way to embrace the weight loss journey. The days of punishing diets and offending the body in the name of shedding pounds are over. Pleasure is in, it's here to stay, and it has a wisdom to it that inhabits the deepest level of our DNA. Jena la Flamme skillfully invites us into a direct experience of the metabolic power of pleasure. She's crafted a book filled with great insights, beautiful inspirations, pleasurable strategies, and new way and playful way to nourish the body. MARC DAVID Founder of the Institute for the Psychology of Eating and author of the Slow Down Diet

I lost 40 pounds applying Jena's approach, which is step-by- step oriented and concrete, yet invites self-exploration and subtle changes. I've found that the more I am able to exercise my femininity, the more the overeating has just fallen away. I realized that my weight gain wasn't about a lack of will power (as most other diets would say) and it wasn't about a lack of self-control. It was about me filling a void inside of myself. When I was able to fill that void with other ways that were so much more nourishing than a bag of potato chips, I didn't need to overeat to keep myself afloat.SARAH JENKS Founder of Live More Weigh Less

This book is a life-changer! Once you've discovered her holistic approach to Pleasurable Weight Loss, you'll never go back! ROSE COLE Transformational guide and author of High Priestess Training

Jena is a gifted teacher who speaks from her own personal vulnerability and truth.With her power to tap inside a woman's inner world, Jena will guide you to awaken the power inside of you to show you the way to freedom. Through Jena's work, not only will women lose weight, they will also release years (or a lifetime) of shame. ANDREA ALBRIGHT Author of Thin in 30 Minutes

This is a wonderful book and a game-changing read for anyone who struggles with her weight . . . full of great concepts and tips and written in a simple, approachable way. Jena shows us that by feeling good on the inside, we can make beautiful changes on the outside.This is a deeply refreshing and important book that can change your body and your life in the most pleasurable way possible. RENEE STEPHENS Author of Full-Filled: The 6 Week Weight-Loss Plan for Changing Your Relationship with Food and Your Life from the Inside Out

It's refreshing to hear a perspective on eating that revolves around giving ourselves what we really need enjoyment, aliveness, connection rather than focusing on what we already have too much of in our life restraint, control, and denial. Jena shows us that when connected to pleasure, your relationships with your body, food, and weight all become easy. ISABEL FOXEN DUKE Emotional eating expert and creator of Stop Fighting Food

I used to feel guilty about feeling too good in my body, which had me hold onto weight no matter how much I exercised or dieted. After reading Jena's book and applying her work in my life, I feel the best I ever have in my body, while eating exactly as I love to, and moving my body with joy and love. ALEXIS NEELY Author and founder of Eyes Wide Open Life and New Law Business Model

When a woman steps fully into her pleasure, she is freed to be the power that she is this is a radical act of love. Jena la Flamme invites us into this freedom, this love, so that we can be fully here now. Follow her undulating steps to remember the divine, passionate, pleasurable woman you are. ELAYNE KALILA DOUGHTY, MA, MFT

Jena la Flamme's work is turning the entire weight loss industry on its head. Her ideas are truly revolutionary, and they work. Yes, women lose weight, but they gain so much more. Her work guides women into true, radical love of themselves, their bodies, and their lives. I know I am one of those women. I am so excited for every woman who gets her hands on this book. Her life will joyfully never be the same. KC BAKER Founder of The Women's Thought Leadership Society

Jena la Flamme has exquisitely woven a clear path back into yourself and into your own radiant beauty by inviting you to reclaim your birthright of pleasure. Brilliant book, a must read for all women. SAIDA DESILETS PHD Author of The Emergence of the Sensual Woman